MBA - HNBGU, FDP (IIM Ahemdabad) PhD HNB Garhwal University
Associate Professor & Head
Marketing & Analytics
Consumer behavior , Sustainability and Consumption
Vijay Kumar Jain joined Department of Management Studies as an Assistant Professor in September 2011 in the area of Marketing and Decision Science. Dr. Jain did his Ph.D. in Marketing from HNBGU (Central University) in 2011 and has fourteen years of experience including academics and research. His teaching interest centers around Consumer Behavior and Decision Science. He has published twenty research papers in various journals of repute including Elsevier, Sage, and Inderscience publishers. Dr. Jain has done four months’ faculty development program in case based teaching pedagogy from IIMA Ahmadabad and is trained in Machine Learning from IIM Bengaluru. His areas of research include Consumer Behaviors, Sustainability, CSR and Responsible Consumption. He is specialized in Multivariate Modeling and trained in AMOS, SMART PLS, SPSS, Tableau. At DIT University, he aims to imbibe research culture and drive social changes.
Marketing, Business Analytics & Decision Modeling.
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