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Vijay Kumar Jain

MBA - HNBGU, FDP (IIM Ahemdabad) PhD HNB Garhwal University

Associate Professor & Head

  • Specialisation

    Marketing & Analytics

  • Research Interest

    Consumer behavior , Sustainability and  Consumption

  • Brief Profile

    Vijay Kumar Jain joined Department of Management Studies as an Assistant Professor in September 2011 in the area of Marketing and Decision Science. Dr. Jain did his Ph.D. in Marketing from HNBGU (Central University) in 2011 and has fourteen years of experience including academics and research. His teaching interest centers around Consumer Behavior and Decision Science. He has published twenty research papers in various journals of repute including Elsevier, Sage, and Inderscience publishers. Dr. Jain has done four months’ faculty development program in case based teaching pedagogy from IIMA Ahmadabad and is trained in Machine Learning from IIM Bengaluru. His areas of research include Consumer Behaviors, Sustainability, CSR and Responsible Consumption. He is specialized in Multivariate Modeling and trained in AMOS, SMART PLS, SPSS, Tableau. At DIT University, he aims to imbibe research culture and drive social changes.