Bachelor in Design-UX in collaboration with ImaginXP

  • About Program

    As the industry is moving from a product based approach to a service based approach, there is a merge of horizons between Tangibles and Intangibles. User Experience Design emerges from problem solving at the core and explores a research driven and provides importance to various dimensions/aspects of user interaction and experience: Sensory-Perceptual-Cognitive-Behavioural and Sociocultural-Aesthetic etc. Currently, the field of Interaction Design and Interface Design is one of the fastest upcoming fields globally with much demand from our country.

    There are numerous products and systems that are being setup on a daily basis and all of them require an Interaction Design system (be it tactile or application based). An example of there being a revolutionary increase in Interaction Design system is the system of online shopping. One needs to browse through, select inventory and navigate through various digital touch points for a smooth shopping experience. So the experience designer's job is to understand and design the system to navigate the user smoothly with clarity.


  • In collaboration with ImaginXP ( a unit of Fortune Cookie, a leading interaction design studio)
  • Industry specific learning pedagogy
  • Lucrative career opportunity. Industry salaries starting from 8.0 LPA
  • Demand in IT, Software, E-commerce etc. industry.
  • Integrated Industry training in a semester to allow students to work on live projects.
  • Research opportunities in Human computer interaction

Higher Education

Students can opt for Masters in Interaction Design/ User Experience Design with much higher opportunities in research areas of Human Computer Interaction with paradigms extending to possibilities in Augumented and Virtual reality which is no longer a distant dream. The profession offers a very lucrative start and career possibility.


Design Education opens a variety of career options. The most obvious is the starting one’s own Design Studio or work in any such Studio. Higher education, in India and abroad, is something that many students are increasingly opting for. Besides Studio Practices or Higher Education, young graduating Interior Designers can find jobs or employment in many sectors like Retail, Hospitality, Media, Tourism, Recreation etc.



Bachelor of Design – UX in collaboration with ImaginXP – 4 years


Minimum 50% marks in XII Std. or its equivalent examination in any stream conducted by a recognized Board/ University/ Council.

Admission Procedure

  • Counseling on Merit based on XII marks or DUET'19

  • Eligible candidates need to register online.The registration fee is Rs 1250, To fill the Registration Form Online, please Click Here
  • Mere registration will not entitle the candidates for counseling.The decision of the admission committee of the University will be final in all matters concerning the list of candidates called for counseling as well as those offered admission.


    • SEATS

      For Uttarakhand Domicile – 40%, For All India Candidates – 50%, For NRI / Industry Sponsored – 10%


      40% seats are Reserved for Uttarakhand Candiates with valid Uttarakhand domicile certificate prescribed by Uttarakhand Govt.