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Hemraj Verma

MBA - CCS University, FDP - IIM Ahmedabad, Ph.D. - Gurukul Kangri University, Haridwar

Professor & Dean Academic Affairs

  • Specialisation

    Marketing & Analytics

  • Research Interest

    Digital Marketing, Destination Branding, Consumer Buying Behaviour

  • Brief Profile

    Hemraj Verma is a passionate Teacher, Learner, and Researcher. He did his PhD in Marketing from Gurukul Kangri University Haridwar in the year 2010. His teaching interest areas include marketing, digital marketing, consumer behaviour, Analytics and Research Methodology. He has published more than 35 research papers in Journals of National and International Repute. He is well versed with latest tools and techniques of carrying out effective research and has been the resource person in workshops related to research methods and Data Analysis. He has successfully supervised two PhD research scholars with good publications and has been guiding two more currently in the areas of Destination branding and Green Consumption Behaviour. His areas of research interest include Digital Marketing, Consumer Behaviour, Branding and application of Maching Learning tools in Marketing.