Program Details

Bachelor of Design - UX/UI (4 Years)

  • About Program

    Our students are taught to learn a human-centered approach to design and development that helps lead to positive user experiences by ensuring websites, mobile and desktop apps, vehicle dashboards, educational tools and all products we are easy to learn and use, fun and enjoyable, and help users to achieve their goals.


  • A lucrative program with high demands from the industry with high salary and hundred present placement.
  • The B.Des UX course opens up the pandora’s box of design with a fantastic set of evolutionary subjects which are at par with international colleges. As the name suggests UX design offers a deep understanding of how a user interacts with digital products (mobile applications, websites, and other digital products) and their experiences in perceiving a product, a system or how a service evolves.
  • It presents an integrated environment for students and faculty to work together in a multidisciplinary studio environment.
  • The program is offered in collaboration with ImagineXP, a leading firm in UX/UI aims to train students to work as Design Researcher, Information architect, Interaction designer, Visual designer, Front–end developer, Usability tester and Web developer.
  • It focuses on fundamental skills, methods to understand user research tools by applying human centered design thinking, an art to be able to grasp all aspects of a complex problem.
  • It includes the study on cognitive psychology, user behavior, empathy mapping, data analytics helps students to effectively read, structure, conclude the heavy information and apply it into design concepts.
  • The UI design principles, the user research, user centered design, the study on futuristic technologies AR/VR, website and app design, study on interactive products – all these tools and techniques prepares students with hands on experience, technical and leadership skills in par with demand of the industry.
  • It enables students to work as a – UX designer, User Researcher, Interaction Designer, Visual Designer, Usability Testing Designer and many more exciting job profiles.
  • The students with the knowledge and skills are able to create problem solving design with practical field work, live industry projects and shadow learning.
  • Our faculty comprises of a mix of national and international experts who are highly trained in their respective fields.
  • Students gain deep technical knowledge and applied skills coupled with problem-solving, critical-thinking, communication and leadership skills as per demands in the industry .

Program Educational Objectives (UX / UI)

PEO1 Graduates will be able to apply the knowledge in the field of user experience design to pursue higher studies and career in UX design.
PEO2 Graduates will become socially responsible and environmentally conscious esigners.
PEO3 Graduates will develop the leadership capabilities and will be able to contribute in multidisciplinary teams.
PEO4 Graduates will be able to develop the professional attitude with ethical responsibility and effective communicating skills.
PEO5 Graduates will be able to orient towards research and innovative practices for real world problem solving.

Outcomes of the Program (UX / UI)

PO1 Knowledge: Apply the knowledge of basic mathematics, science, art and experience design fundamentals to the solution of design related problems.
PO2 Problem Analysis: Identify, formulate, review research literature, and analyse complex design problems reaching substantiated conclusions using principles of design, natural sciences, and user experience.
PO3 Design/ Development of Solutions: Solutions for design problems and design product components or processes that meet the specified needs with appropriate consideration for the public health and safety, and the cultural, societal, and environmental considerations.
PO4 Conduct Investigations of Complex Problems: Use research-based knowledge and user research methods including case studies, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.
PO5 Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern IT tools including information modeling with an understanding of the limitations.
PO6 Designer & Society: Apply reasoning informed by the contextual knowledge to assess societal, health, safety, legal and cultural issues and the consequent responsibilities relevant to the design profession.
PO7 Environment and Sustainability: Understand the impact of the professional design solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.
PO8 Individual & Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
PO9 Communication: Communicate effectively on complex professional activities with the design fraternity and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
PO10 Management: Demonstrate knowledge and understanding of management process for defining the design language and strategy for the organization