Bachelor in Design-UX in collaboration with ImaginXP

  • 4-year Bachelor of Design in User Experience (UX)

    4-Year Bachelor of Design in User Experience (UX) program teaches how to design digital products that provide relevant user experiences. It is about understanding the needs of the users, creating a product roadmap based on these needs and then implementing the principles of UX design so that you get easy to use, simple product.


    Collaboration with ImaginXP

    ImaginXP is India’s leading UX design and design thinking organisation that has trained and certified 15000+ professionals in this field. With 11+ industry partnered centres across the country, ImaginXP trains leading corporates like nVidia, ITC, KPIT, Toshiba Mitsubishi and more. The courses that run at ImaginXP are approved by leading state governments and the organisation is also the knowledge partner with NASSCOM and Facebook in its initiative of Design4India. With a total of 95+ faculty and collaboration for faculty exchange from leading universities in UX design like CIID – Copenhagen, ImaginXP is bringing quality design thinking and UX design education to India. To Know More Visit
  • Program Overview

    The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our program in User Experience Design has been devised and designed by UX Industry professionals considering the needs of the job market.

    Campus Recruitment

    Due to the growing digitalization of products and services, companies in a large number of industry segments are striving to improve the customer experience. As a result, there is wide plethora of jobs available for UX designers in industry segments like Financial Services, Banking, Insurance, Media, Education, Hospitality etc. Further, the lack of credible UX courses has ensured that there aren’t enough UX designers. This disparity is an advantage to students learning UX design and design thinking. Given the practical nature of the program, the students will be ready to solve real-life problems and will be valuable assets to the industry segment they choose. Our University graduates are offered 100% placement assistance, with this program, and can explore various career paths as:
    • User Researcher

    • Information Architect

    • Wireframe Expert

    • Interaction Designer

    • Information Visualization

    • Visual Designer

    • Design Manager

    • Usability Analyst

    • Automotive UX Designer

    • Chat UI Designer

    • Voice UI Designer

    • Haptic UI Designer


Course overview

  • Fundamentals of Design
  • Principles of Design
  • Visual Communication
  • Empathy & User Study
  • Imagin 6D UX Process
  • Ethnography & People Design
  • Service Design
  • Design Thinking
  • Information & Data Study
  • UI Design
  • Interaction Design
  • Design for Rural India
  • Design for Futuristic Technologies

Program Highlights

Bachelor of Design in User Experience program includes valuable industry experience through projects, assignments and industry internships. It’s taught by the best in-house faculty, accompanied with guest faculty from industry with expertise in UX. The program offers 100% placement assistance; therefore, students looking for well-paying jobs in numerous fields can opt for this program.

Higher Education

Students can opt for Masters in Interaction Design/ User Experience Design with much higher opportunities in research areas of Human Computer Interaction with paradigms extending to possibilities in Augumented and Virtual reality which is no longer a distant dream. The profession offers a very lucrative start and career possibility.

Some of the companies that hire ux designers

  • Amazon

  • Netflix

  • Deloitte

  • HP

  • Intel

  • Flipkart

  • Virtusa

  • Make My Trip

  • KPMG

  • Infosys

  • Google

  • HCL

  • Tech Mahindra

  • Wipro


Bachelor of Design – UX in collaboration with ImaginXP – 4 years


Minimum 50% marks in XII Std. or its equivalent examination in any stream conducted by a recognized Board/ University/ Council.

Admission Procedure

  • Counseling on Merit based on XII marks or DUET'19

  • Eligible candidates need to register online.The registration fee is Rs 1250, To fill the Registration Form Online, please Click Here
  • Mere registration will not entitle the candidates for counseling.The decision of the admission committee of the University will be final in all matters concerning the list of candidates called for counseling as well as those offered admission.



    • SEATS

      For Uttarakhand Domicile – 40%, For All India Candidates – 50%, For NRI / Industry Sponsored – 10%


      40% seats are Reserved for Uttarakhand Candiates with valid Uttarakhand domicile certificate prescribed by Uttarakhand Govt.